
“The place to go to jumpstart your surfing skills. What really sets this course apart is how it builds your confidence in layers; each part prepared me for the next.”

"I had this ridiculous idea that I was going to learn to surf in my 70s. Going out with younger friends, it looked like so much fun but things just weren’t falling into place. A couple of them suggested that I line up a lesson with Alec, and I did. One afternoon and it was a light bulb moment. Alec knows how to teach surfing. He knows how to distill the essentials and help you understand and feel them so you can get it going and surf! His way works!!"

"His approach to teaching surfing is revolutionary."

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"For the past ten years, I’ve been coaching upwards of 300 students per year at my surf school, refining my teaching methods to make learning how to surf safe, easy, and effective. Pulling from over two decades of surfing experience, I developed a “Bullet Proof” curriculum that addresses common challenges amongst beginners and drastically accelerates surf progress in the early stages.."
My purpose is to create an inclusive and supportive environment where students gain confidence in the ocean. I believe surfing is more than a sport—it’s a lifelong passion that fosters resilience, confidence, physical and mental strength, and a deep connection to nature. It is a deep belief of mine that surfing will improve your quality of life entirely.
Growing up in the surf industry, I was surrounded by the ocean and professional surfers, thanks to my dad’s lifelong career in the surf industry where he worked for some of the biggest names in the business such as; Rusty, Hurley, Reef, and Quiksilver.
Competitive surfing quickly became a passion of mine, during which I trained under East Coast Hall of Famer, John Holeman. Though I had sponsors and a potential competitive career ahead of me, I chose to go to college in attempts to have my own positive impact on the industry through entrepreneurship.
Thus, the creation of my surf school and The Learn to Surf Secrets Academy.



Most surfers, whether they want to admit it or not, have to endure the same intense process of breaking the barrier to entry for surfing.
The First Timer's Onboarding Course will teach the viewer how to safely get started with the sport of surfing and how to perfect your pop up from home.

This Course goes over The Language of the Sea and How to read the ocean in order to catch more waves on your own. It's one thing to know how to stand up on your board, but learning how to successfully catch waves on your own is ENTIRELY different.
Inside this training, you will discover:
Now that you know how to catch a wave, stand up, and turn down the line, NOW it's time to learn how to track swell to score epic conditions to ensure optimal independent progression. Learn the basics of performance to start building your trick list.
Inside, we'll show you:

The one stop shop course to take you from a First Timer to Pre-Advanced, catching your own waves and progressing independently. This course includes all of the Learn to Surf Secrets Courses with an additional personalized progression plan and video analysis consultations designed to assist your rapid progression.
Inside, we'll show you:
